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The Company
International Consultants & Educational Foundation - is an education consultancy with a difference.
International Consultants & Educational Foundation - was established in November 2002.The primary objective is to provide counselling and advisory services in education, particularly counseling on opportunities and alternatives for continuing education both overseas and at local institutions of higher learning. The Company is backed by a team of experienced and committed counsellors and support staff under the leadership of Sanjeev Singh.
International Consultants & Educational Foundation today represents a select group of institutions in USA, US and Australia. In the education consultancy field, we proudly claim to be the fastest growing educational consultancy.
The Logo
The Logo demonstrates that a global educational odyssey has started indicating the expedition of life and ultimately resulting into a wonderful creature.
Mission Statement
To bring the knowledge & skills of an experienced professional to the education coupled with a commitment to assuring that the student’s best interests are met .
I.C.E.F helps students to make the right education decisions. Our expertise in the field of education has made us a time-tested resource in helping students to gain admission for suitable courses in recognised universities across the world.
Vision
Our aim is to serve the society through our efforts in providing the right platform to every individual who wants to pursue his career in excellence.
Objecives
- To provide the right platform and to establish direct relationship between students and educational institutions.
- To provide consultancy and training centre to impart general, commercial business, economic, professional, managerial, administrative, technical scientific, engineering or any other type of education to the students, company executives, general public and organisation orally, through post, through internet, audio/video cassettes or any other media/form available.
- To provide and arrange for imparting education and training for marketing, call centre, multi media networking, in general field, technical and non technical fields and also to provide placement services.
- To established and run in India or abroad coaching centre for guidance and preparation of students for admission to Indian and International schools.
Our Strength
A team of informed and committed senior education advisors/counselors who understand the need of the students and their parents or sponsors. We firmly believe in customer service to the students and our client institutions. Our strongly student centered approach to counseling means, we give students the fullest possible information on the all available options to help them make sensible decisions.
Our Philosophy
At I.C.E.F we firmly believe that education requires proper planning to ensure that, students choose the appropriate academic pathway. With this in mind, we assist students by giving comprehensive information about study opportunities in India and abroad. We continuously believe in providing professional services to students, parents and our institutional clients at all times.
Our Achievement
Although we are profit making company, though we have given emphasis on the upliftment of the weaker among the weakest sections of the country to become a part of developing India.
- Organised an Education Fair- 2005 (First time in the history of Gaya, Bihar).
- Helped the poor and laborious students, we do not take service charges from them, we are providing them free training as well as admission without any donation to college. Also help them to get scholarship.
- Organised an Education Fair- 2006 (First time in the history of Guwahati ASSAM.
- Organised an Education Fair- 2006 (First time in the history of Kohima,NAGALAND.
- Organised an Education Fair- 2007 (First time in the history of Srinagar.JAMMU&KASHMIR.
Few Facts About I.C.E.F
- I.C.E.F staff has many years of experience helping students go to study.
- I.C.E.F provides comprehensive backup services for students throughout their period of study in India and abroad.
- I.C.E.F conducts seminars to prepare the students upon various subjects.
- I.C.E.F offices provide study materials support including libraries for the students to borrow.
All companies claim to provide a quality and professional service. However, in case this is reflected through the referrals of new students time after time. We believe that good relationships and trust are built up over time and must not be compromised.
We are located in Bangalore(Head Office), Pune, Guwahati, Bhagalpur Ahemadabad, Jaipur , Jamshedpur and Indore in India, to attract the best students and maintain close contact with educational institutions. I.C.E.F guides the students continuously for payment of fees, locating suitable accommodation, guiding student’s type of food and availability, weather conditions with suitable clothing. |
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| MARKET STRATEGY |
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TARGET MARKET
The Education consultancy has nine offices across India located in major cities of the country. The consultancy has an expansion plan in other locations like New Delhi, Chandigarh, Mumbai, Chennai, Bhuwaneshwar major customers who are targeted are school students, college students, business executives who further pursue their education in abroad, an age group from 3 to 30 yrs old. From K.G. to P.G.
SEGMENTATION
With 60% of Population being literate India turns out to be one of the most potential markets for Education. With the increasing awareness of importance of Education among people and India being an untapped market there remains a huge potential for our business to grow in future.
POSITIONING
Our aim is to serve the society through our efforts in providing the right platform to every individual you wants to pursue their career in excellence. We create the difference by providing that direction to our customers and helping them to fulfill their dreams.
4 P’s of Marketing
We are engage in 4 P’s of Marketing to be in the market for longer period and highly quality provider
PRODUCT
International Consultants & Educational Foundation was established in November 2002. The primary objective is to provide counselling and advisory services in education, particularly counselling on opportunities and alternatives for continuing education both overseas and at local institutions of higher learning. The Company is backed by a team of experienced and committed counsellors and support staff under the leadership of Sanjeev Singh.
PLACE
We are located in the Bangalore, Pune, Guwahati, Bhagalpur Ahemadabad, Jaipur , Jamshedpur and Indore in India, to attract the best students and maintain close contact with educational institutions.
PRICE
For Foreign Study
Presently we recruit and send student to- Troy State University, USA, Pittsburg State University, USA, Wales University, USA and The University of Melbourne, Australia;
From whom (Foreign University) we receive 10% commission on first year tuition fee they receive from our recruited students.
We charges Rs. 30,000 from every student as process fee and our service charges.
For Domestic Study
We are not charging any amount from students for counseling them.
We are charging for fare and other activity @ Rs. 10,000.
We charges from educational institution, that vary from institute to institutes.
We also arrange seminars for educational institutions time to time. So according to his budget we are charging for the same.
PROMOTION
After setting up educational consulting business, the next step is to let people know that we are available for work. Now we find someone willing and able to pay us for our expert advice.
Marketing should focus on packaging our-self as an expert in the field and highlighting the value-added that we could provide our clients. We must let people know that we are a professional with the expertise they need - we can help the clients solve their problems, supplement their staff, act as a catalyst, teach their organization, create new business or influence other people.
Some of the most effective ways of increasing awareness about your consulting business and finding your customers include:
Organizing Event
It is very easy way to come into limelight. When we are organizing Education Fair for promoting the colleges, Seminar, etc then we came into News Paper, TV news. The more visible we are, the greater the chances that our name will be on top of the potential clients' heads when they look for a person with our expertise.
Networking
Interacting with players in targeted industry is one of the most, if not the most, effective way of marketing your consulting business. Simply put, the more contacts you have, the greater your chances of getting clients for your consulting business. Start with the people we already know - former colleagues and bosses, your friends and existing industry contacts.
We are also actively participating in every networking opportunity that can find: participation in industry organizations and events, breakfast gatherings, chamber of commerce activities, professional groups and social clubs.
Referrals
A pleased and satisfied client can be a very effective marketing tool for consulting business. Once we have completed our projects with clients, and they are extremely satisfied with our performance, make sure that we ask for referrals and recommendations! They will only be too pleased to help spread the word about how great we are and the quality of our work. Strong word of mouth from a fellow business owner is so much more effective than any kind of advertising in the world.
Cold Calling
It would be great if clients knock on our door all the time. Alas, that is not always the case. There will be times when we have to go out there to look for them. We may dread the idea of cold calling; but selling is an integral part of operating a business.
So the key is to research carefully the power structure of the organization, and get that appointment.
Public Speaking
As a consultant, we are presenting our-self as an expert. Public speaking is an excellent opportunity to present our expertise to an interested audience.
Books, Articles and Newsletters
Getting published can greatly help in establishing a reputation for excellence in our field. Contact editors of both print and online publications in the field, and pitch story ideas to them. Submit regular articles, or even start a column. We can take this a step further by starting our own newsletter, or even a book. Becoming an author of a book (and if you're lucky, a best selling one at that!) can make it very easy for to get new clients for the business.
Advertising
We can pick up some customers, by advertising in our area's most popular newspaper or trade and specialized business publications.
Direct Mail advertising
Direct mail solicitation can be done through postcard, sales letter mailings or brochures. Whatever the length of our sales piece, the key is to follow the AIDA formula of copywriting: attracting the Attention, Interest, Desire, and Action on the part of the reader. We must appeal to the needs and wants of our target audience: why should they hire us and how will our services benefit them?
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| MARKET ANALYSIS |
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SCOT ANALYSIS
Strengths
Good Management Team
Location Advantage
First Mover Advantage
Financially and Politically Sound
Media with us
Challenges
Wrong Image of Educational Consultancy
Improving the Image
Opportunities
Untapped Market
Large number of student seeking for help
Threats
New Entrants
Government Policies
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INDIA, A POTENTIAL EDUCATION HUB
For a culture that traditionally values education, it is only natural that India should become an education hub. An average middle-class household in India spends 15 to 20 per cent of its income on education/ careers of children. In fact, education takes the second position after food in the spend hierarchy, with clothing and housing following it. The Indian education market is on the verge of a boom. Realising the huge market potential, foreign institutes are entering into partnerships with Indian institutes or companies.
A study reveals that at least 131 Indian institutions have collaborative arrangements with foreign universities. The study titled "Foreign Education Providers in India" and conducted by the National Institute of Educational Planning & Administration (NIEPA), reveals that Tamil Nadu has the highest number of Indian institutions with foreign collaborations. Tamil Nadu is followed by Maharashtra and Delhi in that order. It is evident, education now spells big business.
One indicator of the growing education market is that educational institutions have emerged as the largest ad spending category in print media.In May 2005, the Indian Institute of Planning & Management (IIPM) emerged as the highest advertising brand in the print medium with an ad spend of US$1.18 million. IIPM’s campaign, which sells its MBA courses offered in eight cities, is well timed and is directed at students who are in the process of deciding on the educational options available to them. While 117 institutions are seeking to attract students to their countries, the rest are offering programmes in India. These programmes are predominantly in the high-demand management and engineering faculties. |
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We see a huge potential in the field of Education however we don’t want to restrict ourselves with school and college placements only, we would extend our expertise skills and knowledge into the following ventures in future.Hospitality Management for Service Industries.
We are planning to start Training Centers of Hospitality Management of Top Service Industries, which include Cabin crew training in Flight Services, Hospitality in Hotel Management.
Establish an group of Educational Institutions ( Short Term).
Event management
This is an area in which we have past experience with, as we had organized various events to promote education institutions at our trade fairs conducted in 2004-06 at various locations. We would venture into this business in a full fledged manner with a separate team heading targeting and promoting various institutions thereby satisfying their demands. On the current updates we would target the common wealth game conducted in 2010 in Delhi.
Call centre training & placement
With the up coming of Call centre and BPO‘s in India, makes it a vital hub for this business and we would extends our expertise knowledge to educate and to place these aspiring people who wants to be a part of this industry.
Job placement
We would also form a separate platform for all the aspiring candidates of India who are looking for their dream company. We would act as a link between the company and our customer helping them to attach their needs and wants.
Coaching institute-strategic alliance with renowned brands
like Time, Professional Tutorial, Career Launcher, Brilliant Tutorials, ect.
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| CLIENTELE |
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INSTITUTE REPRESENTED
 AIPIT, Panipat, Haryana
Alpine Institute of Para Medical Science, Dehradoon
Anupma Group of Institutions, Bangalore
Ambedkar Institute of Higher Education, Patna
A.M.C Engg.College. Bangalore
AVSK & NVSK, Bangalore
Bengal Institute of Technology, Kolkata
Bangalore Institute of Tech, Bangalore
B.I.T, Meerut
City College, Bangalore
Deewan Institute of Management, Meerut
Deena Institute of Management & Technology, Meerut
Fort Institute of Technology, Meerut
Global college of engg. Bangalore
Gayatri Group of Institutions, Bhubaneshwar, Orissa
Gandhi Institute of Engineering & Technology, Rayagada
GBAMS, Mirzapur
Guru Teg Bahadur Khalsa Institute of Engineering & Tech, Punjab
IACR, Orissa
IIAS, Durgapur
IIHM, Agra
Indira Institute of Management, Pune
IIMS, Pune
IIMT, Pune
IIMT, Meerut & Greater Noida
IIPPT, Ghaziabad
ISBM, Pune
Jay Ram College, Salem
JITM, Orissa
KCES College of Engineering & IT, Jalgaon, Maharashtra
Maharisi College of Engineering, Jaipur, Rajasthan
Mahendra College of Engineering, Salem
M.V.J Engg.College, Bangalore.
Pittsburg State University, USA
Presidency College, Bangalore
Rajasthan College of Engineering, Jaipur, Rajasthan
Troy State University, USA
The University of Melbourne, Australia
Nancy Convent International, Nainital
NIAE, Dehradoon
NIS, Bhubaneshwar, Orissa
Oasis Educational Services Pvt. ltd, New Delhi
PKACET, Bargarah, Orissa
Rungata Engineering College, Chattisgarh
SAMS, Varanasi
SATYABHAMA Engg.College, Chennai
SIMT, Nainital
Sinhgad Technical Education Society, Pune
Sobhasaria Engineering College, Rajasthan
Sri Nandanam College of Engineering & Technology, Tirapattur, Tamilnadu
SRI Balaji Medical College ,Chennai
S.R.M GROUP ,Chennai.
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Company
International Consultants & Educational Foundation is an education consultancy with a difference. It has emerged as an effort of the top management & engineering graduates. Every New Year, I.C.E.F is widening its student database by using all innovative means of networking. So, we are sure, that in the days to go, we will become the ace student voice at pan India level. |
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Product
International Consultants & Educational Foundation was established in November 2002 For students, the primary objective is to provide counselling and advisory services in education, particularly on opportunities and alternatives for continuing education both overseas and at local institutions of higher learning. The Company is backed by a team of experienced and committed counsellors and support staff under the leadership of Sanjeev Singh. |
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Opportunities
With 68.4% (Aug, 2006) of population being literate, India turns out to be one of the most potential markets for Education. With the increasing awareness of importance of Education among people and India being an untapped market there remains a huge opportunity for our business to grow in future.
Market
We are located in Bangalore (Head Office), Pune, Guwahati, Ahemadabad, Jaipur, Jamshedpur, Bhagalpur and Indore in India, to attract the best students and maintain close contact with educational institutions. Besides, we have 82 associate consultants, who represent us locally at Pan India level.
Potential
The Education consultancy has 8 offices across India located in major cities of the country. The consultancy has an expansion plan in other locations like New Delhi, Chandigarh, Mumbai, Chennai, Bhuwaneshwar and Bilaspur.The major customers who are targeted are school students, college students, business executives who further pursue their education in abroad, an age group from 3 to 30 yrs old. From K.G.to P.G.
Plan
Marketing is focused on packaging our-self as an expert in the field and highlighting the value-added services that we could provide to our clients. We let people know that we are a professional with the expertise they need - we can help the clients solve their problems, supplement their staff, act as a catalyst, teach their organization, create new business or influence other people, with reference to admission processes.
Management
The management team comprises of three professionals in core working committe.All the team member are either MBA or engineering graduates from premier institutes. Along with this we have an expert panel of advisors nanging from academicians to industrialists. Their professional capability of handling the operations of the I.C.E.F is justified.
Need
Education is an investment that will reap rich dividend in the future and will never go a waste. So one has to make wise career decisions in life for which he may not have to repent in the future. There are two things that you must aim at in life: to get what you want; and after that to enjoy what you have achieved. Our aim is to serve the society through our efforts in providing the right platform to every individual who wants to pursue his career in excellence.
Result
Although we are a profit making company, we have given emphasis on the upliftment of the weaker among the weakest sections of the country to become a part of developing India.
Future
We see a huge potential in the field of Education, however we don’t want to restrict ourselves with career guidance only, we would extend our expertise skills and knowledge into the different ventures in future like; (i) Establish a group of Education Institutions. (ii) Strategic Alliance with renowned coaching institutes (iii) Separate wing of Event Management, (iv) Job Placements, Strategic (V) Call Centre Training & Placements, |
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